Comedian Chelsea Handler came to us with a problem she often experienced firsthand: getting into uncomfortable situations. Our team designed a solution for getting out of them. By receiving real texts and phone calls (guided by Chelsea herself) users can provide social evidence something happened and that they just gotta go.
My role consisted of supplying visual and interaction design for the app. I also worked closely with our engineers to identify and fix bugs all the way up until the worldwide midnight premiere on Netflix. Since launch, Gotta Go has had hundreds of thousands of users and continues to help people escape awkward situations to this day.